Blogs have always been and will continue to be a great way to increase your digital visibility, strengthen your brand, amplify your uniqueness, drive conversation and encourage engagement.
These are things that every good business needs but despite blogs being a valuable marketing tactic, there’s one thing that stands between a blank page and the success of any writer - IDEAS!
Business blogging is so valuable that it is a top priority for 53% of marketers (Wix) and to get you off the ground or out of your creative block, we’ve put together this list of 50 blog writing prompts. Tailor this list to your brand and feel free to remix them as you see fit.
Happy writing!
Blog Writing prompts:
1. Write about your business values - Expand on what you stand for and why you stand for it.
2. Explain a problem in your industry - Every good business is solving a problem. Write about whatever issue your brand conquers and then follow it with your solution.
3. Conduct a self-interview - Find some questions to ask yourself and don’t be shy - you’ve got this!
4. How does your product/service serve your consumer? - Whether it’s a list of key benefits or a full-breakdown of each service, your audience deserve to know all the great things about you.
5. Why did you decide to launch your business? - Let your audience know the reason behind the brand. What was the plot-twist that pulled you into entrepreneurship?
6. Business lessons - What lessons have you learned from the business world?
7. Behind-the-scenes - BTS posts allow your audience to get inside the action and see a different side of you and/or your team that they might not usually witness. e.g. Write a behind-the-scenes post about a typical day as a ceo/team member/volunteer etc.
8. Business journey - Describe the evolution of your Business from the start to present day
9. Mentors/Influences - Who is or was your business mentor/Are there any significant influences on your business journey? What lessons did you learn from them? What advice sticks out the most?
10. Top 10s, 5s and 3s - Top-lists can be ordered numerically or randomly, but creating a list of your top 10, 5 or 3 somethings’ is always a great go-to idea. Here’s some examples: Top 5 Businesses you love, Top 3 productivity apps, Top 10 photography locations etc.
11. Industry predictions - What predictions do you have for your industry? Imagine writing your thoughts on the future of your industry and then they come true! Even if they don’t, blogging about the evolution of your industry can strengthen your credibility and also encourage conversation amongst your consumers.
12. Interview someone - Think of some questions you can ask to different people (an industry expert, a long-time customer, a friend, a family member, a supplier etc.) and interview them! (If you’re feeling fancy, you can record the interview and upload the video and/or audio as extra content!)
13. Business priorities - Ask yourself ‘What are my top business priorities for the next 12 months?’ And write out your answers. Now the important bit: Please don’t over-promise! saying you’ll do/try things and not following through can damage trust and ultimately your brand credibility.
14. Upcoming/previous projects - Share and comment on your previous and upcoming projects. However, as mentioned in the previous point - do not make promises of upcoming events that you can’t keep.
15. Complete a poll/survey on a topic - Conduct a survey in person, on your website or social media platforms and write about your findings.
16. Support social causes - What causes or issues are important to you and your business? You can write about the social change you want to see in the world, write a passionate plea for others to get involved and care or, if you’ve managed to make any social impact - write about that!
17. How-to guide - Find something that your readers have trouble with or don’t always understand. Write a how-to guide on the topic.
18. Stop-posts - Readers love stop-posts because we’re always looking for inspiration to part ways with our bad habits!
19. Brand name and/or logo explanation - Write the story behind the creation of your brand name or logo - if you’ve paid attention to your branding, this will be a quick-win for you!
20. Expand on an FAQ - If you don’t already have an FAQ list, create one!
21. Write about your USP - Every great brand has a unique selling point. If you don’t have one it means you need to revisit your brand strategy!
22. Exciting company updates - When you have exciting news to share, (New team members, milestones, sponsors, partnerships, events, anniversaries, awards etc.) you can go into detail As a whole post. A lot of brands have a loyal audience who aren’t only interested in the products you sell or the services you offer.
23. Different ways people use your product or service - Write about some of the more unusual and less common ways people use your products/services.
24. Insider tips and tricks - Share any tips and tricks that your customers can use to get more out of your product or service.
25. Just one thing - What’s one thing you wish people knew about you, your business, products or services? Lists are amazing, but it’s equally as cool to pick one singular topic and just write!
26. Meet the team/meet a team member - We mentioned doing a post announcing when you’ve got a new addition to your team. However, these ‘meet the team/meet the team member’ posts are designed to go into more depth about the individuals who make your brand what it is! You could talk about their experience, How they found your brand, What made you choose them etc.
27. Your business highs and lows - Depending on your brand strategy, discussing the highs and lows of your business can give it a human touch and also inspire your audience. Telling stories of your accomplishments as well as your success can build trust between you and your audience.
28. Where do you see your brand in five years? Ten years? Twenty years? - When people think that great things are to come, they are more likely to stick around. But as mentioned in previous points, be careful not to over-promise. When talking about your goals, mention that it’s an aim and not a certainty.
29. Advice to others based on your experience - What advice would you give to someone looking to start a career in your industry or niche? What advice would you give to your younger self? Was there any popular advice that didn’t work for you?
30. Case studies/success stories - Highlight key cases that show you fulfilling your brand goals or demonstrating your brand values.
31. Barriers/mistakes - Outline common barriers or mistakes that are made in your industry.
32. Guest writers - If you want to invite a guest writer onto your blog - go for it! Just ensure that their post will contribute to the overall purpose of your brand.
33. Seasonal posts / Annual events - There are tons of seasonal and annual events that you can write about. Look online for a calendar of annual events that happen worldwide and see which ones correlate with your business aims. For example. If you have a brand that aims to empower women, International women’s day will be a date for your business diary!
34. Thank your customers - Showing your appreciation never goes out of style. Just ensure that you aren’t always thanking your customer via blog post or it will become less impactful. Write a gratitude post every now and then, but find other ways to show your appreciation as well!
35. Talk about stats in your industry that relate to your audience - When writing a report, we often go on google and search up ‘Statistics about X’. Your blog post could be the link people click on! Compile a list of statistics (Make sure you include the sources) and boom - you’ve got a blog post!
36. Run an experiment - Plan an experiment that’s relevant to your product or service and blog about the results.
37. __________________ of the month - Whether you want to showcase your favourite product in your store or a member of your community who has shown the most passion. Find something you can write about in a monthly series and you automatically fill up a space in your blog calendar.
38. Product review - If your business collaborates with others, you can do a review of their product or service.
39. Tell a story - You can tell a story about anything. For example. If you’re a youth worker, tell us about a case that changed your life. If you’re a chef, you could talk about a meal that took you ages to perfect. Everyone has a story to tell - so get writing!
40. Comparison post - This and That. Comparison posts are easy ways to create content for your blog. Take 2 things relevant to your industry and compare them with a conclusion at the end.
41. Take the reader on a challenge/project/journey with you - Everyone loves a good game of connect-the-dots and your business journey is a real-life version of the activity. Let’s say you’re developing a new product. You could take your audience on the journey from finding the supplies to posting the first order.
42. Start a discussion - Throw out a statement or question and get your community talking.
43. Write a recap of an event you attended - Whether it was a brunch, networking event, launch party or showcase. Write about events you attend that have a link to your brand.
44. Introduction - If you are new to blogging and even if you aren’t. You will want to introduce yourself to your readers. There’s no strict rule about when you need to do this. It might even be part of your strategy to do a grand reveal of your identity later on in your business journey.
45. Use a generator - There a plenty of blog topic generators on the internet. You can use them to gain inspiration.
46. Birthday Post - Whether you’re celebrating a team members birthday or the birth date of your business. Why not do it through your blog?
47. Make a list of the best and most insightful quotes about your niche - Quotes are useful for everyone. Gather them up and put them out. (Don’t forget to include the sources)
48. Industry trends - Share your thought on the cultural, geographic trends shaping your industry.
49. Event Participation - Create a list of events you and your company are participating in this year and tell people what they can expect from you (again don’t over-promise anything)!
50. Ask me anything - Invite your audience to participate in a Q&A post. Use a platform like instagram that allows your audience to ask you questions. Then write a blog post with your answers! (Don’t forget to ask people if they want their name displayed or if it should be anonymous.
