A LOGO IS A SYMBOL OR OTHER DESIGN WHICH A COMPANY OR ORGANISATION USES TO IDENTIFY ITSELF, PRODUCTS OR SERVICES.
It's useful to have variations of your logo to fit different purposes.
We've listed the most common variations and when they are used.
This is your 'favourite child' haha!
A primary logo is used wherever it can be. It should be used most frequently.
A secondary logo is a simplified version of the primary logo.
Secondary logos are designed for when:
- Space is limited
- The primary logo doesn't 'go' with the design
- You still wish to keep your branding in place but the main logo isn't needed.
Digital watermarking is the process of placing a logo or piece of text over an image/document.
A watermark will be a transparent version of your logo.
Watermarking can protect your work, prevent it from being edited and stops it from being used without your permission.
People can still view your product/service without the risk of them stealing it.
A favicon, also known as a shortcut icon.
Is a tiny (150x150pixel) version of your logo for your website icon, tab icon, URL icon, or bookmark icon.
SOCIAL SHARE ICON
Social share buttons give customers the ability to display their e-commerce purchases on Facebook, Twitter, Pinterest or other platforms. The majority of online shoppers also use at least one form of social media, so these buttons create free promotion for an online store. (bigcommerce.co.uk)
some of our logos