Wow - time flies! It's almost been 3 years since Designed By Jujubeng was introduced to the world and my graphic design journey ‘officially’ began! As we enter 2022 I thought what better time than now to share my journey (so far) with you.
Whether you want to become a graphic designer yourself or just want to know how DBJ has grown since we launched – keep reading and I hope you enjoy my story!
Designed By Jujubeng was born 21st February 2019, but to explain how I was able to start my brand, I want to take you back 10 years to the beginning of my business journey.
I’ve always felt like I had an entrepreneurial streak in me and have had dreams of running my own business since I was a child. At age 16 I decided to turn these dreams into reality and created a clothing line that looking back on it - well, let’s just say none of the pieces would be in my wardrobe today haha.
At 18, I knew clothing wasn’t for me, but running a business definitely was and so I started a Hair Extension Company. I took it extremely seriously and ended up winning Company of the year, businesswoman of the year and best presentation at the GE & Young Enterprise competition. I also became a Citi ambassador for Europe and had my first feature on BBC news. However, I found that I just enjoyed doing hair for fun and not necessarily selling it!
Once I had closed the hair company, I started The Big Debate UK at 20 years old in my last two years of university. This company started off as a uni society. I found a ‘gap in the market’ and a way to combine it with my love for healthy and entertaining debate! I began putting on 1 event a term and each one was full of life and fully packed. Not long after, We travelled all over England, doing shows in different universities – it was so much fun! I enjoyed seeing the success of The Big Debate brand, but once again – it just wasn’t right.
After years of trying to discover what It was that I enjoyed and what I was willing to commit to, at 24-years-old Designed By Jujubeng was finally formed! My passion wasn’t in clothing, hair or events and yes it did take some time to realise this, but as soon as I did, it was clear that all along I had been falling in love with the process of creating these brands.
Starting companies with little to no start-up costs forced me to take on every role in these businesses. I had to learn and strengthen some valuable skills that have allowed Designed By Jujubeng to flourish today. I’m 100% self-taught. There’s no fancy design school or a website sensei guiding me, just old fashioned hard-work, research, trial and error!
Ready for an absolute cringe moment? Here’s my first ever logo – I really thought I did something there 😩
Don’t worry, I know it doesn’t look the best 😂 but in the essence of transparency, there It is in all Its glory! It might seem strange that I'm showing you a ‘not-so-good’ logo that I created, but I wanted to really show you all that I have truly invested time and effort into DBJ to get to where we are now.
Initially, when I started the Designed By Jujubeng Instagram, It was just that - a casual page to showcase the work I had already made. But seeing the projects displayed across the grid ignited a spark in me - I needed to be a graphic designer! I explored the industry I was breaking into and two weeks later i did a complete re-brand making us look and feel 10x better. My efforts paid off and I began to get enquiries - Of course I was happy! But I was more interested in the fact that through re-branding I was able to transform DBJ from a hobby into a business.
Before the re-brand, I was begging people to let me have a go at making their logo and sometimes not even that was enough to get jobs! But I knew I had valuable skills that the world needed to see. So I did even more research to strengthen my branding knowledge and applied it to my company. Finally, I was connecting with my customers!
This was when the brand development path of my business was revealed to me. I was fascinated by branding (still am!) and that fascination paired with my interest in graphic design presented me another title that I wanted to add to my resume – Brand Developer.
The process of developing my own brand wasn’t easy, but I spent years expanding my knowledge and will continue to spend many more. Everything that I have learned through my own failures, successes and research has improved my business tremendously and as a result, improves yours too!
2021 was an amazing year for us. We helped so many of our customers to achieve their goals and we accomplished some awesome things to. Here’s a few of my favourites:
Launched and sold our Custom Books!
Completed our 1000th project!
Launched and sold our Brand Development service!
...And that just scratches the surface! If you told me in Feb 2019 that I would be building websites for brands I’ve always loved and designing cover art for popular artists I hear on the radio, I would have probably laughed at you haha - But it happened and not to undermine my skills, but I have branding to thank for a lot of it!
Branding never stops and neither will Designed By Jujubeng! I don't plan on slowing down anytime soon and as we grow; you grow so I hope you’ll stick around for the journey. I have such big plans for DBJ and I’m thrilled that my passion is able to help so many of you out there! 2022 is a new year and I can’t wait to see what’s in store!
Happy Holidays! :)